7 pages in total.
Consumer & Retail Practice
The tech transformation
imperative in retail
© diyun Zhu/Getty Images
This article is a collaborative effort by Raphael Bick, Stéphane Bout, Fabian Frick, Marcus Keutel, and Valerie
Skinner, representing views from McKinsey’s Consumer & Retail Practice.
Organizations face an urgent need to overhaul their tech architecture and
operating model to keep pace with the changing landscape. Five concrete
actions can accelerate the transformation journey.
May 2022